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The Copyrighters Handbook

Discover how to convince your readers and boost your conversions. Just like most online business entrepreneurs, we are all trying to make more revenue from the web. The competition is tough we know this! This is why you need to stay ahead of the game and up your skill level when trying to sell? This is why copywriting is the key to creating those all important sales.
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What you are going to learn

A few more words about this course

Running any business is all about profit and sales and there's one simple way to make more of both.

Ensure that a higher percentage of those people who go onto your website or read your emails decide to actually purchase a product.

This course will help you to put together all the pieces of the puzzle. It'll show you why one word or phrase is better than another and by the end you'll be writing FAR superior copy than at the start.
Here's what you'll discover in the Copyrighters Handbook:
  • What is takes to become a TRUE copywriter
  • Planning - How to plan your copy to prevent producing a mess
  • Effectiveness: What phrases and grammar work best?
  • How can you make small changes to your copy that deliver results?
  • Why is one piece of copy better than another?
  • What makes people ACTUALLY buy?
  • How to use 'power' phrases that force customers to purchase
  • How to write better copy than ANY of your competitors
  • ...and much, much more!

Course contents

Matthew Mason

Learning Experience Designer | Facilitator
About
Matthew is the Chief Learning Architect at Superb Learning, a digital learning agency. He is a multi-award-winning learning designer with over 20 years experience designing and developing learning experiences.

His focus is on helping people share knowledge to create impact through superb learning experiences. He works on building designs that move beyond one and done learning events, to a campaign-based approach to learning.

Matthew has been recognised as a Certified Learning Professional (CLP) and a Certified Online Learning Facilitator (COLF).
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